Close to its community: The key for a sports club?

Close to its community: The key for a sports club?

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Close to its community: The key for a sports club?

published on 17/01

written by ARIELLE GRENU

There are hundreds of ways to communicate for a sports club, but many of them are not always relevant, we tell you everything about how to communicate well in this article!

Inform your community

A club, regardless of its size, must keep its community well informed! Matches, results, club news are subjects that interest sports fans. Traditional media remain essential to target the entire public, this is what the communications manager of Metz Handball, Sébastien Chevant, made us understand: “We have two public poster campaigns during the year. We also have the Républicain Lorrain which does quite extensive journalistic coverage of the club, we announce all the matches. We also have radio partnerships with France Bleue.”

Communicate on social networks

But nowadays, communicating on social networks has become essential for a sports club, this is what Sébastien Chevant explains to us “The main means of daily communication for the club will be social networks” he believes. They allow rapid and effective communication with a very large number of individuals, but the question to ask is the following: With what content are all these networks supplied?

“Post-match interviews are videos that generate a significant number of views and which inevitably help get people talking about the club.”

To distinguish oneself

It is important to differentiate yourself from other clubs by proposing innovative ideas, this is the case with Metz Handball which conducts interviews after each match. What is the point ? Quite simply to create a dimension of proximity between the players and the public! Hot reactions, feelings of joy, dissatisfaction or sadness can be felt through these interviews, thus arousing the interest and curiosity of fans. According to Sébastien Chevant “Post-match interviews are videos which generate a significant number of views and which inevitably allow people to talk about the club”. Additionally, these videos “are loved by fans.” Other interview formats are offered by the club so as not to bore people. Indeed, cross-interviews are a good way to find out more about the players while renewing the content broadcast.

“This is why many sports clubs call on Com1sport, to differentiate themselves by offering original content which will subsequently feed their networks with relevance! 🙂 ”



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why is creativity an essential factor in video?

published on 21/04

written by IVANN PIERRET

In today’s world, videos are everywhere. From advertising and tutorials to movies and music videos, videos have invaded our daily lives. With such an abundance of videos, it is more important that never stand out and create productions that capture the audience’s attention. This is where creativity comes in.

Creativity is an essential skill in video production. It allows you to find unique ideas for telling stories and create videos that reflect the brand’s image.

Here are five reasons why creativity is important in video production:

Attract the public’s attention

In a world where we are constantly bombarded with information, it is easy to drown in the noise. Videos that stand out and are memorable attract audience attention. Creative and original ideas can help create videos that stand out and are more likely to be shared and distributed.

Tell a story

Videos are often used to tell stories and experiences. Creativity allows you to find unique ways to tell these stories, make them more interesting and create emotions in viewers. Creative videos can turn an ordinary story into an unforgettable experience.

Engage the public

Videos are a powerful way to engage audiences, but this can only be achieved if the video is interesting and captivating. Creativity allows you to find innovative ways to keep viewers’ attention throughout the video. Creative videos can encourage viewers to engage more with the brand or story being told.”

improve video quality

Creativity can help solve technical or logistical problems that may arise during video production. It can also help improve video quality, providing new ideas for lighting, staging, music and special effects. Creative videos can add an extra dimension to the production, making it more professional and engaging.

promote the brand

Videos are an effective tool to promote a brand, but this can only be achieved if the video is creative and original. Creativity allows you to create videos that reflect the brand’s image and are consistent with its values and communication strategy. Creative videos can help create an emotional connection with audiences, which builds brand loyalty.

“In conclusion, creativity is a crucial element in producing captivating, engaging and memorable videos. It allows us to tell stories, promote brands and improve the quality of productions. Creativity is an essential asset for video producers and anyone looking to capture audiences’ attention in a world increasingly saturated with video content. 🙂 ”

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