In this exciting new episode of our podcast, we explored the fascinating debate between social media and traditional media in the world of sport in 2023. Our guests for this lively discussion were Inès Lagdiri, journalist at France Télévision, Matthieu Henkinet from “let’s go Metz” and Moselle Tv, and Colline Billot, communications manager at Nancy Handball. 

Together, they brought rich perspectives on the evolution of sports media and the duel between social and traditional media.

On the one hand, Inès Lagdiri shared her perspective as a TV journalist, highlighting television’s strong tradition of sports coverage and its essential role in broadcasting major sporting events. She discusses how traditional media are seeking to stay relevant by trying to integrate social media more and more into their offerings. On the other hand, Matthieu Henkinet and Colline Bullot talk about the multiplication of offers for consumers and the constraints linked to the transition to digital, while sharing their personal experiences within their respective organizations.

The discussion reveals that the sports media landscape in 2023 is in constant evolution, with fierce competition.